Update: The free, as in free beer, offer for 'Free' is over, and you'll need to pay up to understand how giving free stuff away is great for businesses
Tuesday, July 7, 2009
Chris Anderson, the popular editor of Wired, is back with his second book, Free. And despite all its recent controversy over sourcing/plagiarism, the "Long Tail" author remains a compelling read, if not for the theories that he espouses, but for the manner in which he does so. His current book is all the more relevant in the present context when certain content categories, such as music, are showing clear signs of movement to a zero-pricing model. And keeping in line with the theme of the book, the author and his publisher have made the digital book free.